We are delighted to be involved with the historic state visit of Queen Elizabeth II to Cork on May 20th 2011. Why not take a look at the site on www.queensvisittocork.com
New website projects added to gallery
We added some recently completed website projects to our gallery. 2010 has been a very busy year so far thankfully with a wide range of projects across web, new media and movie production. Why not take a browse through some of our projects by clicking the link below.
Discoveringcork.ie Promotional Movie
We’ve recently wrapped up production of a promotional movie for www.discoveringcork.ie
Mixed together with some amazing footage supplied from Tourism Ireland we shot on location at various points of interest in Cork City including the Bodega on Cornmarket Street. The audio track also includes music from Hank Wedel and Open Kitchen.
Take a look at the finished movie by clicking here.
Pfizer ‘10 Years’ Event, The Clarion Hotel, Cork
We were delighted to be asked to cover the 10 Year celebration for Pfizer recently in The Clarion Hotel, Cork. Having recently covered the ‘Innovation Week 2009’ event in the Loughbeg plant we are thrilled to be involved with Pfizer with such high profile events. Best of luck to all at Pfizer and here’s to another 10 years and beyond.
Online advertising overtakes TV advertising
The technology press has been joined by the blogosphere, twittersphere, and social-networks-sphere in heralding the news from the UK that online advertising spend has overtaken TV advertising spend for the first time, a good 12 months ahead of predictions. And whilst everyone is commenting on the clear sea change that this represents, I can’t help but wonder if the research has revealed an even more important underlying trend that has gone unnoticed.
Welcome to our company blog. Here we will comment on industry developments and detail thoughts on general business issues. Hope you find it interesting. The backend system running this website is Expression Engine which we are finding invaluable in our website productions for the past year.
The value of networking
After what surely will go down in history as the most harsh re-adjustment of the Irish economy last year, things seem to be leveling off thankfully (Fingers and Toes Crossed). While nobody is jumping up and down screaming the recession is over, on talking to a lot a business people lately the general feeling seems to be that maybe the bottom has been reached and it’s time to start turning our heads upwards again. It’s tough out there with financial difficulty knocking on most people’s door but I do believe that a sense of optimism has begun to creep back into the county.
Over the past few months I’ve joined two business mentoring/networking groups based in Cork: Plato (www.plato.ie) and the East Cork Business Network (www.eastcorkbusinessnetwork.com). I’ve found the experience amazingly helpful with regular meetings to exchange ideas and business leads proving to be a great way to grow my business. Networking these days is essential in any business and proves that the interaction between business people even in different sectors of business can prove invaluable.
Of course networking online using forums such as www.linkedin.com/in/onevision5 and www.smallbusinesscan.ie can also be very useful there’s nothing to beat meeting people face to face to share information and help with business growth.
It’s worked for me and I’m sure it would prove just as useful to our business.
By Onevision Multimedia 3 years, 2 months, 1 week, 4 days, 10 hours, 34 minutes ago. Last Edited: 2010 05 28Online advertising overtakes TV advertising
The technology press has been joined by the blogosphere, twittersphere, and social-networks-sphere in heralding the news from the UK that online advertising spend has overtaken TV advertising spend for the first time, a good 12 months ahead of predictions. And whilst everyone is commenting on the clear sea change that this represents, I can’t help but wonder if the research has revealed an even more important underlying trend that has gone unnoticed.
The research carried out by PricewaterhouseCoopers (PwC) in conjunction with the Internet Advertising Bureau in the UK (IABUK) reports that online advertising spend grew 4.6pc in the first half of 2009 compared with the same period in 2008, whilst TV spend shrank 16.1pc, meaning that for the first time ever online’s 1.75 billion sterling spend trumps TV. Justin Pearce, editor of New Media Age, is one of many who celebrated this milestone arriving at least a year sooner than many experts predicted.
Crying foul
On the other side of the debate, Thinkbox, a marketing body for UK commercial TV broadcasters, immediately cried foul. Arguing that online advertising spend is made up of a range of disparate channels, including email, classified adverts, display ads and search marketing, they said the good people of PwC and IABUK weren’t comparing like with like. And it is this further observation that contains what for me is the real change dynamic illustrated in the figures.
All of TV’s 1.7-billion advertising spend is traditional interruption marketing, involving identifying a target demographic, targeting a time/programme/station where they are gathered, and interrupting their viewing with an advert. Online’s 1.75 billion is broken into search (63pc), classified and email (19pc), and display advertising (18pc); thus 82pc of online advertising is permission based, or at least behaviourally based. Surely this leaves us not with the narrow conclusion that TV advertising is on a terminal downward slope, but the wider conclusion that interruption marketing is on an unstoppable decline?
Online vs television
If the discussion is limited to the thin confines of online versus TV, the TV executives can point to the ready availability of faster, cheaper broadband, e-commerce sites slashing high-street costs, the online multimedia and video revolution and the measurability of the medium. They can take comfort, citing the recession as contributing to people looking for a bargain online and spending more time online rather than going out.
However, once the debate tackles the big question about the changing nature of consumer expectations around corporate communication and how they understand brands in an online world, they may have more uncomfortable questions to answer. If the recession is to blame, then TV advertising will recover when the economy recovers. If the recession is merely an accelerator then TV will have to acknowledge that its reducing revenues are not the cause, but rather a symptom of the fact that interruption marketing is in decline, and that the patient is not going to recover.
Gareth Dunlop is managing director of the Belfast- and Dublin-based internet agency Tibus. Their customers include Emergency Planning Society, Irish FA, FAI, Irish Internet Association, Business and Leadership, Lidl, and Marketing Institute of Ireland.
By Onevision Multimedia 3 years, 5 months, 3 weeks, 7 hours, 37 minutes ago. Last Edited: 2010 03 15Brand values online: YouTube
If you are looking to start a business or to grow the business you already have, you can learn to take advantage of online marketing skills like creating YouTube videos that can reach an audience worldwide. When people are looking for a product or a service they go online to search for it. You can be the one who provides the answers to what they need and make an income that far exceeds your expectations. Creating YouTube videos is easy. If you have a product that you want to sell there is no better way to get the word out than to broadcast your message over the internet. Certain marketing techniques can help optimize your video so that it places higher on Google pages, but these techniques are easy to learn, so you shouldn’t be concerned about them for now.
The first thing you have to do is to start thinking differently about how to market your business. People can find whatever product they want on the web, but there is a lot of competition, so if you decide to use video to promote your business, what will separate you and what you offer from everyone else? The answer to this question is in branding. When you think of a product what do you associate it with?
What do you represent? What does your product mean to people? What do you want it to mean? Branding is not just reserved for the major companies and corporations - YOU are a brand. People will be attracted to what you have to offer because of what you represent. Your product must have value. But what extra service can you provide that other companies offering the same product do not? Give people more value and they will come back time and time again. YouTube videos show people what you’re about. With the right campaign they can catapult your business to higher levels. Don’t let fear of modern technology or something new hold you back from going forward.
For those of you who are looking to start a new business or to grow the one you already have learning how to apply online marketing techniques like creating YouTube videos are invaluable. These videos can drive traffic to your website that could not be achieved in any other manner. Some companies also look for budding entrepreneurs who have the creativity and imagination to use social marketing tools like YouTube, Twitter, Facebook, and MySpace to move their products worldwide.
The number of ways to make money on the web by branding yourself and creating a theme for your business are endless. By developing social networking skills you will have just increased YOUR value!
By Onevision Multimedia 3 years, 6 months, 2 weeks, 1 day, 7 hours, 33 minutes ago. Last Edited: 2009 11 09New website for Weddings by Franc goes live
We are thrilled to announce that our new website designed for Weddings by Franc have gone live. Weddings by Franc is Ireland’s leading Wedding and Event Design Company specialising in stylish, exclusive and exceptional weddings worldwide. Having worked with Peter and Eadaoin from Weddings by franc now for nearly ten years we were delighted to be asked to take charge of the re-design and production of their new website. With this new site a number of new media elements have been added including a Blog detailing recent events and news items and also allowing ‘Franc’ to share some of his style and design tips with visitors to the site. Twitter functionality has also been added to allow followers get up to the minute news on how life as a celebrity wedding planner really is.
Click on the link below to take a look:
www.weddingsbyfranc.com
Top 10 strategic technologies for business in 2010
Analyst firm Gartner has predicted the 10 top technologies that will be strategic for most organisations in 2010, including cloud computing, advanced analytics and green tech.
Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt. These technologies impact the organisation’s long-term plans, programs and initiatives. They may be strategic because they have matured to broad market use or because they enable strategic advantage from early adoption.
“Companies should factor the Top 10 technologies into their strategic planning process by asking key questions and making deliberate decisions about them during the next two years,” said David Cearley, vice-president and distinguished analyst at Gartner.
“However, this does not necessarily mean adoption and investment in all of the technologies. They should determine which technologies will help and transform their individual business initiatives.”
The Top 10 strategic technologies for 2010 include:
Cloud Computing. Cloud-based services can be exploited in a variety of ways to develop an application or a solution. Using cloud resources does not eliminate the costs of IT solutions, but does re-arrange some and reduce others. In addition, consuming cloud-services enterprises will increasingly act as cloud providers and deliver application, information or business process services to customers and business partners.
Advanced Analytics. Optimisation and simulation in using analytical tools and models to maximise business process and decision effectiveness by examining alternative outcomes and scenarios, before, during and after process implementation and execution.
Client Computing. Virtualisation is bringing new ways of packaging client computing applications and capabilities. As a result, the choice of a particular PC hardware platform, and eventually the OS platform, becomes less critical. Enterprises should proactively build a five- to eight-year strategic client-computing road map outlining an approach to device standards, ownership and support; operating system and application selection, deployment and update; and management and security plans to manage diversity.
IT for Green. IT can enable many green initiatives. The use of IT, particularly among the white-collar staff, can greatly enhance an enterprise’s green credentials. Common green initiatives include the use of e-documents, reducing travel and teleworking. IT can also provide the analytic tools that others in the enterprise may use to reduce energy consumption in the transportation of goods or other carbon management activities.
Reshaping the Data Centre. In the past, design principles for data centres were simple: Figure out what you have, estimate growth for 15 to 20 years, then build to suit. Newly-built data centres often opened with huge areas of white floor space, fully powered and backed by a uninterruptable power supply (UPS), water- and air-cooled and mostly empty. However, costs are actually lower if enterprises adopt a pod-based approach to data-centre construction and expansion. If 9,000 sq feet is expected to be needed during the life of a data centre, then design the site to support it, but only build what’s needed for five to seven years.
Social Computing. Workers do not want two distinct environments to support their work - one for their own work products (whether personal or group) and another for accessing “external” information. Enterprises must focus both on use of social software and social media in the enterprise and participation and integration with externally facing enterprise-sponsored and public communities.
Security - Activity Monitoring. Security departments are facing increasing demands for ever-greater log analysis and reporting to support audit requirements. A variety of complimentary (and sometimes overlapping) monitoring and analysis tools help enterprises better detect and investigate suspicious activity - often with real-time alerting or transaction intervention.
Flash Memory. Flash memory is not new, but it is moving up to a new tier in the storage echelon. Flash memory is a semiconductor memory device, familiar from its use in USB memory sticks and digital camera cards. It is much faster than rotating disks, but considerably more expensive, however this differential is shrinking. At the rate of price declines, the technology will enjoy more than a 100pc compound annual growth rate during the new few years and become strategic in many IT areas.
Virtualisation for Availability. Virtualisation is on the list this year because Gartner emphasises new elements, such as live migration for availability that have longer-term implications. Live migration is the movement of a running virtual machine (VM), while its operating system and other software continue to execute as if they remained on the original physical server.
Mobile Applications. By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the web. There are already many thousands of applications for platforms such as the Apple iPhone, in spite of the limited market and need for unique coding. It may take a newer version that is designed to flexibly operate on both full PC and miniature systems, but if the operating system interface and processor architecture were identical, that enabling factor would create a huge turn upwards in mobile application availability.
“This list should be used as a starting point and companies should adjust their list based on their industry, unique business needs and technology adoption mode,” said Carl Claunch, vice-president and distinguished analyst at Gartner.
“When determining what may be right for each company, the decision may not have anything to do with a particular technology. In other cases, it will be to continue investing in the technology at the current rate. In still other cases, the decision may be to test/pilot or more aggressively adopt/deploy the technology.”
By John Kennedy, http://www.siliconrepublic.com/ 21.10.2009
By Onevision Multimedia 3 years, 7 months, 4 days, 13 hours, 2 minutes ago. Last Edited: 2009 10 21Living life 140 Characters at a time
With the ever increasing use of Twitter for personal and business communication I have started to look at how to integrate my semi-regular posts into our website. If like me you spend time updating all of your social networking technologies during the week you’ll see how quickly time gets eaten up ‘linking in’, ‘twittering’ and ‘faceing’. All of these things are valid ways of communicating but I have started to automate my updates to ease the burden as these days time is precious and getting some free-time is a goal I not always manage to score (pardon the sports reference but I’ve just spent some of my weekend watching soccer and rugby). Anyway. today I installed the Twitter App on our contact page and all is working perfectly. Very easy to do and now my tweets are available on our contact page as well as on my Twitter page. I also managed to get Twitter to update my sadly abandoned Facebook page. If now only I could automate cutting the grass while cleaning the car and feeding the dog I’d be even more organised.
This blog is a collection of thoughts, observations and a home for some useful tidbits of information that have helped me keep on top of the many new and old technologies I use on a daily basis. Having been in the design industry for nearly twenty years (shudders as he types this) I have tried to embrace as many sectors of media as I can. Currently we offer services across web design, dvd production, promotional online video content, 3d and 2d animation, powerpoint animation and design, event launch presentations/movies and everything in between. We’ve managed to build up quite an array of production equipment as well including full high definition broadcast camera equipment, sound recording equipment, green screen backdrops, lighting for both video and still photography as well as industry standard editing equipment, software and best of all experience using these things on large scale projects for many multi-national companies.
Anyway, hope we can work on some projects in the future and get in contact with us if you have any questions or want to discuss a project you may be planning.
Ian Armstrong
Onevision Multimedia Ltd.
Update to our gallery section
Just completed the redesign of our gallery section to make sure visitors can find our latest work easily. The new Carrigaline United AFC website went live last week and already it is getting a lot of hits. Another website running under Expression Engine and the client is really happy with how easy the content on the website is to add and edit. The rolling banner advertising sill be added later this month but already the site is attracting a lot of attention with match reports and fixtures being updated from this weekends matches. Best of luck to the Carrigaline United teams who are already doing great in their leagues and competitions.
You can visit the website by clicking on this link.
The MV Julia arriving into Cork Harbour
I was thrilled to be involved with the launch of the new Fastnet Line ferry crossing between Cork and Swansea. The ship the MV Julia arrived in Cork harbour at 7.30am on Friday (25/9/09) and I was part of the media group boat that covered the event. Not having the best sea legs I have to say I was a little nervous shooting the event but thankfully I was fine and managed to get some great footage to complete the launch movie I had produced. The completed movie will be available in the gallery soon. Being part of this historic event was amazing and I wish the best of luck to Fastnet Line in their preparations for the opening of the crossing in March 2010.
Below are two still I took from the quayside when the MV Julia finally docked.
New SteadiCam Unit
Our new steadicam unit arrived today. This will allow us to shoot while moving to give us a more cinematic edge to our filming style. We’ll upload sample footage and initial impressions of the new rig over the next few days.
By Onevision Multimedia 3 years, 8 months, 3 weeks, 3 days, 19 hours, 26 minutes ago. Last Edited: 2009 08 31E Newsletter product ‘eView’
We are getting ready to launch our new E Newsletter product ‘eView’ in September 2009. This allows us to design and manage our clients e-campaigns with full statistics and monitoring controls.
eView takes all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you’ve got a small list, or need to get your hands dirty with segmenting and personalization, we’ve got you covered. Great looking reports that let you measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI with our Google Analytics integration. We even show you what email clients your subscribers are using.
This added to our online video solutions really increases our offering to client in the area of online content and advertising.
By Onevision Multimedia 3 years, 9 months, 1 day, 11 hours, 54 minutes ago. Last Edited: 2009 09 21Content Management heaven… or hell
I’ve been telling clients for years about the importance of keeping their content fresh and updated. Many websites fade into the background, offering little or nothing to a company’s profile after several months by not keeping them up to date. Of course it can be a chore that seems a laborious task but once a routine of looking for relevant news items and information is created it really has a positive knock on effect on visitors to your website. Over the years we have used a number of content management systems, starting out with crude tools that were near to impossible to instruct clients on how to use but these days a range of technologies are available that make the job a lot easier. Recently we have added a new system for updating portfolio imagery that has revolutionised the way we design our sites.
The easier we can make the task the more likely the client will take on board our advice and the more effective the website will be so it’s important to note: it doesn’t have to be hell keeping your website updated but it’s important not to forget to.
Some amazing stats on Social Networking
Worth a look to see how Twitter, Facebook and MySpace have cornered the social media marketplace.
http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics
By Onevision Multimedia 3 years, 9 months, 3 weeks, 4 days, 11 hours, 59 minutes ago. Last Edited: 2009 07 31