Digital or ‘New Media’ is the combination of digital technology & creativity.

Areas we offer production services in are:
  * Interactive multimedia
  * Digital video and film production
  * Web design
  * Image creation
  * Digital photography
  * Interface design
  * Digital animation
  * 3D modelling
  * Digital sound technology
  * Graphic design for print and web

You may have heard of new or digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.

Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, including text content, pictures, audio content, as well as video content. Through the history of internet, digital media has been developing in various ways. Here’s we’ll take a look at how it has affected the Internet and ways that it may be integrated moving forwards.

One type of digital media is text; this in fact represented the very first explosion of this type of content out there on the Internet. When the Internet first started to become popular, there was an explosion of content on the web, especially with all the text editors and word processing options out there today. The internet definitely allowed a great way to share, transfer, and store content.

As the Internet grew, images began to appear. Instead of just text emails, soon people could send photos, and soon photo sites for sharing photos began to pop up. Then in the middle 1990s, audio began to become an important part of digital media with mp3 files that could be so easily used. Soon music and more was shared online with sites that allowed you to share audio.

Last in the digital media development was video. YouTube definitely made video sharing a hugely popular form of modern media distribution, and this is continuing to grow as we speak today. Now with new technology seen in things like the iPhone, this new form of virtual media is available in handheld devices as well, and no doubt this sector is only going to continue to grow in the future.

Now that you understand a bit more about the technology side, you may be wondering how it can help your business. Well businesses are using digital media for marketing more and more today, realising that there is a huge marketing field out there and that it can help to draw in visitors and can even provide better search engine visibility with you.

Text content can be kept updated on your site and helpful content is a great part of good marketing. Expertise in your field can really help your business and get traffic flowing into your business website. Photos, charts, diagrams, and models are always popular online and will help you to get more visibility as well. Audio allows you to use music on pages or to do podcasts for your business. Creating videos is a popular method of digital media marketing today, and videos do very well in search engines.

That quite a wide explanation but these days the term ‘New Media’ has to encompass all of these mediums. Because some of these technologies have been around for a while though the term ‘New’ may only last a little while longer. Pretty soon we’ll all be calling it just plain ‘Digital Media’.

With the popularity of digital media, it is definitely important that you continue to create and use it for good marketing and business results, the benefits will make it worth the money. So knowing about and using digital media is definitely important for your business success today.

We offer a wide selection of production services to you to help grow your business both online and in more traditional mediums. Why not give us call to organise a meeting to discuss your next campaign.

Website development refers to building the functional aspects of a website or company extranet.
The most common website development requests from clients are for content management systems and shopping cart systems (and modifications to both) but we do also specialise in developing bespoke applications for websites and extranets with unique requirements.

Bespoke Development

We have completed several projects for clients with unique and complex requirements for their website or company extranet and are experienced in this field. We undertake the entire process from pre-planning of the functional specification, mock-ups and wire-frames of the user interface, through to delivery and testing of the actual build.
We generally prefer to develop in a LAMP environment (Linux, Apache, MySQL and PHP) although if other technologies are required (including Flash Actionscript) we will investigate these.

Content Management System (CMS)

Standards compliant & optimised for search engines, this state-of-the-art enterprise level CMS comes with all the features required for professional website publishing.

Shopping Cart

Utilising all the publishing features of the CMS the shopping cart system is a proven platform for setting up any type of online store.

Payment Processing

We have extensive experience integrating different online payment systems with websites and extranets using developer APIs.

Other Systems

  * Membership registration
  * Event registration
  * Advertising systems
  * Web applications
  * Intranets and extranets
  * Galleries and portfolios
  * Online directories